The collaboration between Minitials and DELA
The collaboration between Minitials and DELA
Some pieces of jewellery are more than just an accessory; they tell a story. They mark a special moment and help us to feel close to someone we miss.
At Minitials, we believe that love is found in the smallest details. That is the idea behind everything we create – from jewellery celebrating a birth to designs that keep a cherished memory alive. Because some stories you simply want to carry with you always.
We are proud to be working with DELA to make this special jewellery accessible to people seeking a lasting memento of a loved one.
A valuable partnership
Last autumn, we launched a pilot scheme together, showcasing a selection of our memorial jewellery at various DELA locations. Our jewellery is now also available via DELA’s online shop and forms part of the range on offer to families and bereaved relatives at various locations.
For us, this partnership feels like a natural fit. Both DELA and Minitials believe in the power of personal stories and memories. Both brands believe in the value of something tangible that can offer comfort when words sometimes fall short.
DELA supports families in organising a personalised farewell and sharing cherished memories. Together with the bereaved, they explore what best reflects a person’s life. Even after the farewell, DELA helps to keep a loved one close, for example through a tangible memento. This aligns seamlessly with what we at Minitials stand for: translating love, connection and memories into something you can carry with you every day.
A memory you always carry with you
Many people are unaware that a memory can be incorporated into a piece of jewellery in various ways. Consider, for example:
- a fingerprint
- handwriting
- incorporating ashes
- initials
- a special date
- or another personal detail with its own story
By incorporating these details into a piece of jewellery, a lasting memory is created that can be worn every day.
Personal and meaningful
It is precisely those small details that make a piece of jewellery so special. They transform a design into something that is truly yours. Something that makes a memory tangible and can provide a sense of connection, day after day.
What makes this collaboration particularly valuable to us is that we can help people at a time when meaning is more important than ever. It never ceases to amaze us how a small detail can carry so much emotional value.
We have now had the privilege of transforming many personal stories into unique pieces of jewellery. Stories of love, loss, connection and remembrance. No two stories are the same, but they all have one thing in common: the desire to keep someone close.
We are grateful that, through DELA, our jewellery can be part of that special journey.
Because ultimately, we believe that love does not disappear. It simply changes form. And sometimes that form is found in a small detail that you carry with you every day.
An extensive collection of memorial jewellery can be found at the following DELA locations:
- DELA Eikelenburg
- DELA Maaslanden
- DELA Middelzee
- DELA Waalstede
DELA also offers an extensive collection in its online shop at
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