Ten year anniversary

“The one I love
Around my neck
And near my heart
From this day on
We will never be apart…”

After weeks of brainstorming sessions and preparatory work at the kitchen table alternated with long nightly Whatsapp sessions,
it became official on November 1, 2011: MINITIALS was born…

Our children that we always wanted to carry close to our hearts were our biggest inspiration. We have been representing touching moments between loved ones for 10 beautiful now, and every year the Minitials family has expanded a bit.

Jubilee Collection

Our beautiful brand has undergone great developments. From just the two of us to a dedicated team of fantastic women.

In honor of our 10th anniversary, we are releasing a beautiful exclusive collection. The Jubilee collection consists of unique statement pieces that reflect the evolution of our brand. Jubilee is different from our current collections, but is completely in line with the Minitials feeling. And as you are used to from us: personalized to your wishes!

The use of cabochon cut gemstones with a secret personal message and a halo with beautiful diamonds or gemstones provides a rich color experience that expresses your emotion and love.

Create your Jubilee ring, necklace or bracelet by choosing the color cabochon gemstone, the color halo and the color 18 carat solid gold. The Jubilee can optionally be provided with a personal sign (cast initial, fingerprint, laser engraving).

Let's celebrate together

From November 1, every day for 5 days, you have a chance to win one of our 5 most iconic Minitials products. We kick off with our Signature necklace on November 1, 2011, the first member of the Minitials family since 2011. Which piece do you think comes next?

November 1, 12.00: Have a chance to win a One Signature Necklace
November 2 10.00: Announcement winner November 1st + win a Two Signature Satin Bracelet
November 3 10.00: Announcement winner November 2nd + win an Exagoni Ring
November 4 10.00: Announcement winner November 3rd + win a Sparkle Snake necklace
November 5, 10.00: Announcement winner November 4th and announcement of new item
November 6 10.00: Announcement winner November 5th

How to participate?
– Tag your loved one in the Instagram post and let us know who you want to carry close to you.
– In addition, make sure you follow @minitials and/or subscribe to our newsletter to stay informed about the winner.


Receive exclusive content and €10 discount

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Receive exclusive content and €10 discount